Privacy Policy

We value your privacy and you can rest assured that we make it our business to protect it. This privacy policy outlines the care we take regarding any information we collect. Your usage of 16Metrics ( site, our blog, our API, and any other software, sites, and services offered by 16Metrics in connection to any of those) is subject to you reading and agreeing to the privacy policy. If you have any concerns or need clarifications, please write to [email protected].

This document is based upon the Automattic Privacy Policy and is licensed under Creative Commons Attribution Share-Alike License. Automattic is not connected with and does not sponsor or endorse 16Metrics or its use of the work.

Website Visitors

Like most website operators, 16Metrics collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. 16Metrics’s purpose in collecting non-personally identifying information is to better understand how 16Metrics’s visitors use its website. From time to time, 16Metrics may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

16Metrics also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users interacting with 16Metrics. 16Metrics only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to 16Metrics’s websites choose to interact with 16Metrics in ways that require 16Metrics to gather personally-identifying information. The amount and type of information that 16Metrics gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a demo to provide an email address. Those who engage in transactions with 16Metrics – by purchasing access – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, 16Metrics collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with 16Metrics. 16Metrics does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

16Metrics may collect statistics about the behavior of visitors to its websites. 16Metrics may display this information publicly or provide it to others. However, 16Metrics does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

16Metrics discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on 16Metrics’s behalf or to provide services available at 16Metrics’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using 16Metrics’s websites, you consent to the transfer of such information to them. 16Metrics will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, 16Metrics discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when 16Metrics believes in good faith that disclosure is reasonably necessary to protect the property or rights of 16Metrics, third parties or the public at large. If you are a registered user of 16Metrics and have supplied your email address, 16Metrics may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with 16Metrics and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. 16Metrics takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. 16Metrics uses cookies to help 16Metrics identify and track visitors, their usage of 16Metrics website, and their website access preferences. 16Metrics visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using 16Metrics’s websites, with the drawback that certain features of 16Metrics’s websites may not function properly without the aid of cookies.

Business Transfers

If 16Metrics, or substantially all of its assets, were acquired, or in the unlikely event that 16Metrics goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of 16Metrics may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, 16Metrics may change its Privacy Policy from time to time, and in 16Metrics’s sole discretion. 16Metrics encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.